Figo and Luis Enrique, with Banco Sabadell

Ex players prestige and charisma as the Spaniard Luis Enrique and Portuguese Luis Figo, successful comedians like Carlos LATR e, entrepreneurs such as former Minister Cristina Garmendia, and filmmakers worldwide reputation as Juan Antonio Bayona. With interviews for change made ​​by Julia Otero, Banco Sabadell, always innovative in the field of marketing, is revolutionizing the world of advertising.

This time, the campaign, designed to promote the expansion Account - uses the concept of "change" as a guide, especially in these times when Spain, where the Banco Sabadell concentrates most of its activity, is forced to confront deep changes in the institutional, political or educational.

Therefore, the protagonists of the interviews are popular characters that addressed important changes in their careers: as Luis Figo and Luis Enrique, who moved to Madrid-Barça team and vice versa. Or as Cristina Garmendia, who parked his corporate career to devote himself to politics temporarily.

Change, risk, results

All these people talk about change, not just as a general concept, but delving into more personal details about what links it to their lives, the motives that impelled, its meaning, brakes, risks, results or learning. In the following video interview with Julia Otero Figo and Luis Enrique.

As usual in recent seasons of the organization, this will be widely available in print, radio and TV, where ads will be issued with some of the most important pieces of the interviews. These may be, in full, in various online platforms, as well as the microsite created by Banco Sabadell.

Expansion Account Promotion

With this new campaign, Banco Sabadell wants to continue the strategic started years ago with the aim of strengthening its presence in the private segment. According to the bank's marketing director, Ramón Domenech, "since the beginning of the crisis was clear that our financial market could produce a movement of customers from some banks to others who know present a compelling value proposition, and serious quality. It was, therefore, an opportunity we could not pass up, "

Specifically, the Banco Sabadell aims to promote among individuals Expansion Account, which is a payroll account with no fees, no cost and no term contract whose ultimate goal is to create a lasting relationship with the client and manage their money with a high requirement and effectiveness.

To hire Expansion account just have household payroll, pension   monthly or periodic income (more than 700 euros). The strategy seems to be working. According to the institution itself, since 2009, through the end of last year, Banco Sabadell has managed to attract a total of 954,000 new private customers and 192,000 new businesses.