Valencia will promote the new Batman movie

Seem to be behind the times where the ball and the player were the protagonists of the function. Today they send bills and everything is negotiable if the price is convenient T-shirts, advertising contracts with the stars of the ball and even the once sacred name of a stadium carry the name of large multinationals. It seemed that the shield of a club was one of the few holdouts insurmountable and incorruptible where the fan could identify without going through the filter lucrative marketing, but that has changed. The charismatic bat Valencia will soon become the Batman in order to promote the film which hits theaters next summer.

The two previous films Batman stands out for its quality and its large viral marketing campaign, especially the second part, The Dark Knight. In Warner's success are aware that our country was the confrontation between Batman and the Joker and have not hesitated to pay a good sum of money to the third part, The Dark Knight: The legend is reborn, get the same numbers if not higher, and what better football ground to promote a movie from our borders.

The news was greeted with joy at the Mestalla on the basis of the economic crisis engulfing the club living for some years. The sale of stars like Silva, Villa and Mata has been alleviated in part the debt, but the hole left by the previous board and building a new stadium not only require extra income to reduce the debt, but also that the equipment is competitive. Perhaps with this agreement, the club needs to sell Che summer any pillar of the team as a Soldier or Rami.

The figures of the agreement between Valencia and Warner Bros were not disclosed, but estimates that the contract is juicy. The film opens in the U.S. on July 20, and Spain will do six days later. The agreement is until end of season and the next day will wear the shirt and the new shield. In all official events, billboards, logos and other film also uses the new emblem. It has not yet formally left to light the final design, but the network has already been filtered images and the accompanying post.

New weather field for soccer. The crest of Valencia is no longer just the Banega, Soldier and company, but will fly over the sky Batman Mestalla, entice the amateur Catwoman with her charms and Bane will check the safety of the stadium. With him not to blow up the trailer as we settle. Valencia will be the new Gotham City and the sky will be illuminated at night the emblem of the bat when things go wrong on the lawn of Mestalla. So anyone.